Investing in a video is an investment well spent if you know how to use it.  Even if you have a final product in mind, consider the footage you generate on a shoot to be a library of content you are creating for more uses.

At fig media we have a client who had us out for three days to film for one specific location and video. From that footage we have been able to create 3 marketing videos, in addition to 2 outtake reels and 1 personal video for our client that lives on youtube. Now a year later, we are still using the footage in future projects.

Good content lives long. Spend your time getting good material, having fun and allow the outtakes and mistakes to be filmed.

Then once you have your content, follow these tips:

Post to your company website, blog, facebook, twitter, linked in, send e-blasts, use in presentations, power points, send dvds, host screenings.One video can go a long way.

Use your scrap. If there is a funny outtake post it up for friends, family and co-workers to look at. It will entertain and create buzz for your final video.

Create a library of media to choose from by planning your shoot well, use scripts and shot lists to maximize your time.  Then you have a bank to choose from when making new media.

So have fun creating your content and let the creativity fly.

120 connect needs your help: We need more fans on facebook! please fan us.

Connecting with audiences can be a hard job if you start from scratch and do it all by yourself. But with a little help from your friends—as well as from your past efforts—you can efficiently connect your business with the people you’d like to have a customers.

Dean Delisle [http://www.deandelisle.com/site/index.php/page/html/1], founder of MyeReputation.com and Forward Progress should know. He’s made a science of navigating the wide open landscape of social-media-for-business. His simple advice: tap all the presentations, papers and newsletters you’ve already developed, point yourself towards LinkeIn, Facebook and Twitter, then get your whole team to help spread the word. Could work, no?

We’re in a world where there are more choices than ever, more channels of info and more means of communication. There are also more hacks and more junk filling those channels. All things change. But one thing is remains critical to having human relationships; connection. Convey something meaningful; an expression, an idea, a feeling. This is an inquiry into those who do it well, who get your attention and keep it and why it works.

This episode is a pilot. As we go along, the episodes will evolve and grow. We will post our mistakes, outtakes and learns. This is an introduction.

Stay tuned next week for Episode 2: How to use Social Networks with Special Guest, Dean Delisle of forwardprogress.net