Episode 6: What do you Dwell On? from Fig Media on Vimeo.

What do you Dwell on?

The one thing that analytics can not measure is what you are looking at on the internet and for how long. Save for video, that has it’s own breed of tracking, marketers have a hard time tracking what people look at when they aren’t watching a video or clicking through pages on a site.

Help us out and comment below/ What do you Dwell on when searching the internet?

120 Connect: Episode 5, Weaving a Social Web. from Fig Media on Vimeo.

Do you remember the choose your own adventure books?

How about a choose your own adventure video?

That’s what BooneOakley.com has done. The creative agency took their site to youtube, using the annotations feature to create a video website.

Why is this brilliant?

• The tools for tracking and seo are already built in.
• It is a free site for hosting.
• Options for directions are limitless.
• It stands out from the competition.
• Their entire website anywhere on the internet…like this:

The easiest way to demonstrate the genius if for you to click around above so: Happy Clicking.

Leave a comment on your thoughts below.

Investing in a video is an investment well spent if you know how to use it.  Even if you have a final product in mind, consider the footage you generate on a shoot to be a library of content you are creating for more uses.

At fig media we have a client who had us out for three days to film for one specific location and video. From that footage we have been able to create 3 marketing videos, in addition to 2 outtake reels and 1 personal video for our client that lives on youtube. Now a year later, we are still using the footage in future projects.

Good content lives long. Spend your time getting good material, having fun and allow the outtakes and mistakes to be filmed.

Then once you have your content, follow these tips:

Post to your company website, blog, facebook, twitter, linked in, send e-blasts, use in presentations, power points, send dvds, host screenings.One video can go a long way.

Use your scrap. If there is a funny outtake post it up for friends, family and co-workers to look at. It will entertain and create buzz for your final video.

Create a library of media to choose from by planning your shoot well, use scripts and shot lists to maximize your time.  Then you have a bank to choose from when making new media.

So have fun creating your content and let the creativity fly.

120 connect needs your help: We need more fans on facebook! please fan us.

Connecting with audiences can be a hard job if you start from scratch and do it all by yourself. But with a little help from your friends—as well as from your past efforts—you can efficiently connect your business with the people you’d like to have a customers.

Dean Delisle [http://www.deandelisle.com/site/index.php/page/html/1], founder of MyeReputation.com and Forward Progress should know. He’s made a science of navigating the wide open landscape of social-media-for-business. His simple advice: tap all the presentations, papers and newsletters you’ve already developed, point yourself towards LinkeIn, Facebook and Twitter, then get your whole team to help spread the word. Could work, no?