Connecting with audiences can be a hard job if you start from scratch and do it all by yourself. But with a little help from your friends—as well as from your past efforts—you can efficiently connect your business with the people you’d like to have a customers.

Dean Delisle [http://www.deandelisle.com/site/index.php/page/html/1], founder of MyeReputation.com and Forward Progress should know. He’s made a science of navigating the wide open landscape of social-media-for-business. His simple advice: tap all the presentations, papers and newsletters you’ve already developed, point yourself towards LinkeIn, Facebook and Twitter, then get your whole team to help spread the word. Could work, no?

We’re in a world where there are more choices than ever, more channels of info and more means of communication. There are also more hacks and more junk filling those channels. All things change. But one thing is remains critical to having human relationships; connection. Convey something meaningful; an expression, an idea, a feeling. This is an inquiry into those who do it well, who get your attention and keep it and why it works.

This episode is a pilot. As we go along, the episodes will evolve and grow. We will post our mistakes, outtakes and learns. This is an introduction.

Stay tuned next week for Episode 2: How to use Social Networks with Special Guest, Dean Delisle of forwardprogress.net