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	<title>120connect &#187; boone oakley</title>
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		<title>Episode 5: Weaving a Social Web</title>
		<link>http://120connect.com/2010/04/episode-5-weaving-a-social-web/</link>
		<comments>http://120connect.com/2010/04/episode-5-weaving-a-social-web/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 19:41:03 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[social networking]]></category>
		<category><![CDATA[120 connect]]></category>
		<category><![CDATA[boone oakley]]></category>
		<category><![CDATA[booneoakley.com]]></category>
		<category><![CDATA[james gustin]]></category>
		<category><![CDATA[kevin masi]]></category>
		<category><![CDATA[marc nardoni]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[melissa martens]]></category>
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		<description><![CDATA[
120 Connect: Episode 5, Weaving a Social Web. from Fig Media on Vimeo.
Do you remember the choose your own adventure books? 
How about a choose your own adventure video?
That&#8217;s what BooneOakley.com has done. The creative agency took their site to youtube, using the annotations feature to create a video website.
Why is this brilliant? 

The tools [...]]]></description>
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<p><a href="http://vimeo.com/10756518">120 Connect: Episode 5, Weaving a Social Web.</a> from <a href="http://vimeo.com/figfilms">Fig Media</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>Do you remember the choose your own adventure books? </strong></p>
<p><strong>How about a choose your own adventure video?</strong></p>
<p>That&#8217;s what BooneOakley.com has done. The creative agency took their site to youtube, using the annotations feature to create a video website.</p>
<p><em>Why is this brilliant? </em></p>
<ul>
<li>The tools for tracking and seo are already built in.</li>
<li>It is a free site for hosting.</li>
<li>Options for directions are limitless.</li>
<li>It stands out from the competition.</li>
<li>Their entire website anywhere on the internet&#8230;like this:</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Elo7WeIydh8&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/Elo7WeIydh8&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The easiest way to demonstrate the genius if for you to click around above so: Happy Clicking.</p>
<p>Leave a comment on your thoughts below.</p>
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