Episode 6: What do you Dwell On? from Fig Media on Vimeo.

What do you Dwell on?

The one thing that analytics can not measure is what you are looking at on the internet and for how long. Save for video, that has it’s own breed of tracking, marketers have a hard time tracking what people look at when they aren’t watching a video or clicking through pages on a site.

Help us out and comment below/ What do you Dwell on when searching the internet?

120 Connect: Episode 5, Weaving a Social Web. from Fig Media on Vimeo.

Do you remember the choose your own adventure books?

How about a choose your own adventure video?

That’s what BooneOakley.com has done. The creative agency took their site to youtube, using the annotations feature to create a video website.

Why is this brilliant?

• The tools for tracking and seo are already built in.
• It is a free site for hosting.
• Options for directions are limitless.
• It stands out from the competition.
• Their entire website anywhere on the internet…like this:

The easiest way to demonstrate the genius if for you to click around above so: Happy Clicking.

Leave a comment on your thoughts below.

120 Connect: Episode 4, Viral Wedding Videos from Fig Media on Vimeo.

Everyone is discussing: What is viral video? What makes things go viral?

Some of the widest circulated videos are uploaded by you. They get passed around because they are funny, shocking, moving or clever. So when creating something that you want to go viral, follow this rule:

If you want to watch it over and over, send it to all of your friends and so on…then you are onto something. If you don’t like it…it won’t get passed around.

In this episode, James Gustin and Melissa Martens explore this topic using their favorite viral wedding videos.

Why wedding videos?

James started his company, fig media, 15 years ago with wife Michele Gustin. They operated out of their apartment  deejaying and documenting weddings.  Their vision on documenting the American wedding was unique in the industry at the time. They focused on telling great stories through getting to know their couples and their families, telling the story of the day through documentary style cinematography. This was years before the trend started to catch fire. Today fig media has a team of film makers, deejays and photographers delivering this same vision, using weddings as a way to develop themselves as artists. Together they are developing the fig films brand to further their mission of telling great stories. fig holds the art of documenting a wedding as an honor, documenting and making films for families that will live on for generations. Being passionate about this mission, the film team is always looking at what couples are doing with their videos…and it just so happened that these wedding videos were starting to get notice from 23 million people…so being curious fig wanted to dig into why.

So we have included the videos below for your viewing pleasure. Post your favorite viral video in the comment box!

Recently one of these clips show up on the ABC tv show Flash Forward, kudos to you if you can figure out which one.

Check back next week when Kevin returns to talk about how companies are using social media to create a new type of website…you won’t want to miss this, its super cool!

Investing in a video is an investment well spent if you know how to use it.  Even if you have a final product in mind, consider the footage you generate on a shoot to be a library of content you are creating for more uses.

At fig media we have a client who had us out for three days to film for one specific location and video. From that footage we have been able to create 3 marketing videos, in addition to 2 outtake reels and 1 personal video for our client that lives on youtube. Now a year later, we are still using the footage in future projects.

Good content lives long. Spend your time getting good material, having fun and allow the outtakes and mistakes to be filmed.

Then once you have your content, follow these tips:

Post to your company website, blog, facebook, twitter, linked in, send e-blasts, use in presentations, power points, send dvds, host screenings.One video can go a long way.

Use your scrap. If there is a funny outtake post it up for friends, family and co-workers to look at. It will entertain and create buzz for your final video.

Create a library of media to choose from by planning your shoot well, use scripts and shot lists to maximize your time.  Then you have a bank to choose from when making new media.

So have fun creating your content and let the creativity fly.

120 connect needs your help: We need more fans on facebook! please fan us.

Connecting with audiences can be a hard job if you start from scratch and do it all by yourself. But with a little help from your friends—as well as from your past efforts—you can efficiently connect your business with the people you’d like to have a customers.

Dean Delisle [http://www.deandelisle.com/site/index.php/page/html/1], founder of MyeReputation.com and Forward Progress should know. He’s made a science of navigating the wide open landscape of social-media-for-business. His simple advice: tap all the presentations, papers and newsletters you’ve already developed, point yourself towards LinkeIn, Facebook and Twitter, then get your whole team to help spread the word. Could work, no?

We’re in a world where there are more choices than ever, more channels of info and more means of communication. There are also more hacks and more junk filling those channels. All things change. But one thing is remains critical to having human relationships; connection. Convey something meaningful; an expression, an idea, a feeling. This is an inquiry into those who do it well, who get your attention and keep it and why it works.

This episode is a pilot. As we go along, the episodes will evolve and grow. We will post our mistakes, outtakes and learns. This is an introduction.

Stay tuned next week for Episode 2: How to use Social Networks with Special Guest, Dean Delisle of forwardprogress.net